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In this section or module, you are going to learn how to create an entry-level information product.
An entry-level product sells for under $50.
This allows you to turn subscribers into buyers.
4 Reasons Why You Need To Create An Infoproduct
1 - You Can Help More People
There is a limit to how many people you can help one-one, but there is no limit to how many people's lives you can touch through your products.
2 - Be The Expert
When you create a product, you are automatically seen as an expert on the topic.
3 - The personal satisfaction that comes from helping people.
It can actually become quite addictive.
4 - Move customers through your product funnel.
People start off by entering your funnel with your free lead magnet and newsletter. From this a percentage of people will purchase your low-ticket offer. From those a smaller percentage will purchase your mid-tier offer and then your high-priced product and finally a select few may choose to sign up for one-one coaching...
In this lesson I'm going to show you how to turn all that time you currently spend on social media into customers and cash.
There are so many social media sites with new ones popping up all the time. The good news is that you don't have to join all of them....only those that are relevant for your particular type of business.
Social Media Sites can serve as the launchpad from which you can launch your business and develop your personal brand.
It's a great place to find people who are interested in your topic and what you have to say. It's the perfect place to engage and connect with these people.
Now when you start out, you're not going to automatically have millions of people following you.
You're going to go through several stages or steps.
In this stage, you choose the social media channels you want to...
Still struggling to come up with ideas? Then try this exercise, which is an adaptation of the 7-7-7 exercise I learned from Pat Flynn, author of Will It Fly? How To Test Your Next Business Idea So That You Don't Waste Time Or Money
If you already have a clear idea of the topic you want to build your business around, then feel free to skip this lesson.
I've found the exercise to be very helpful for breaking through mental blocks and brainstorming ideas that you could potentially build a profitable business around.
What I particularly love about this exercise is that this is often how profitable businesses are started in the real world, often without people even realizing what they're doing.
In Pat's exercise you need to brainstorm:
that you have right now. Now why 7? No particular reason. I personally prefer 10 because sometimes my best ideas come after the 6th or 7th one.
My method is slightly different.
So if you'd like to follow my...
Now it’s time to get down to the nitty-gritty of creating high-response subject lines that get attention and get people to open up your emails.
Your email is fighting for attention among many other emails in your subscriber’s inbox, so that’s why it’s so important for you to take some time brainstorming and creating subject lines.
Listen, your subject lines don’t have to “sell” people on reading the content, nor do they have to “sell” people on buying a product within your email.
Your subject line’s SOLE purpose is to get people to click on and open your email. Here are five tips for helping you get that click…
Depending on the email client (Gmail, Yahoo, Hotmail etc), as few as three to seven words will appear in the subject line when the email is sitting in your subscriber’s inbox.
Go ahead, take a look at your email inbox – how many words...
Your subject line determines whether people open your emails or hit the delete button.
Fortunately, writing compelling email subject lines is a skill that can be learned and it's easier than you think.
Here are some tips for writing great email subject lines:
This is because anything longer will get cut off on a mobile device.
This is a common practice for headlines, book titles, blog post titles etc. But you want to avoid this for email marketing because you want to come across as the prospect's friend and not as a marketer trying to sell them something.
Think about it. Would you capitalize every word in the subject line of an email you send to a friend? No, you wouldn't. So don't do it in the emails you send out either.
There are certain words such as free, buy now, discount, bonus...
Welcome to Module 3. You've already done a lot of hard work in the previous modules and you're probably got a clear idea of the type of business you'd like to launch.
The possibilities are really endless for the type of business that you can start, so why have I chosen to focus only on online business models?
I personally feel that the Internet has revolutionized the world and the way we work. Online businesses allow people to start businesses from the comfort of their own home with little more than a laptop and an Internet connection and less than $100 in start-up costs. But don't be fooled by the low start-up costs. A business that can be started on a shoestring has the potential to bring in multiple six-figures in annual revenue.
An online business also has ridiculously low operating costs. There's no rent to pay, no employees (except for the occasional outsourced worker or VA, and these can be very reasonable), no expensive office equipment, no travel expenses.
This is one of the easiest and most popular types of posts to write.
A list article or blog post is just what it sounds like – a list of the top resources, tips, secrets, strategies or anything else. Your list might include five, ten, twenty or more items. You might even create a Top 101 list.
It’s no secret that list articles are extremely popular. Just look at the cover articles of big magazines, and you’re sure to see titles such as, “10 Cheapest Vacation Spots Around The Globe” and “15 Surefire Ways to Improve Your Marriage.”
Or scan the front page of Buzzfeed.com on any given day, and you’ll quickly see that some of their most popular articles are lists. Or just ask entertainer David Letterman, whose trademark gig included listing a nightly “Top 10” on his late night talk show for many years.
Simply put, people love lists. And now you can take advantage of their love of...
Your subject lines are the most important part of your entire email. That’s because if they don’t snag the attention of your subscribers and compel them to click on and open your email, then the rest of your email might as well not even exist.
You see, a lot of people I talk to invest a lot of time in creating the “perfect” email. But then, almost as an afterthought, they just slap any ol’ subject line on the email. That’s a HUGE mistake. You want to take just as much care in creating the subject line as you do in creating the rest of your email.
Now, in this module I’m going to give you a crash course in writing attention-getting, curiosity-arousing, benefit-driven subject lines that get the clicks.
Plus I’ll even give you 25 templates you can use to boost your open rate.
But before we do that, let me share with you tips, tricks and best practices getting your subscribers to naturally open your emails more...